As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Add Yahoo as a preferred source to see more of our stories on Google. Madhive Fox TV Stations. Ad tech company MadHive launched a marketplace for political advertisers looking to buy local connected ...

NEW YORK, June 2, 2026 /PRNewswire/ -- MediaRadar, the intelligence that drives modern advertising, today announced a major expansion of its Connected TV (CTV) capabilities, dramatically increasing ...

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...