Change4Life, a food industry-backed scheme drawn up to help in the fight against obesity, has been launched by the UK government. The initiative, which was first announced during the summer, was ...

The UK government has decided not to push ahead with proposals to establish a Change4Life kitemark. Public Health England confirmed there are “no plans” to introduce a kitemark on food packaging. The ...

The Department of Health’s Change4Life campaign, and its Aardman-created stars, re-emerged with an extended remit recently. But is it right to use a brand designed to help children to stay fit and ...

It’s bright, bold, and doesn’t beat about the bush. If (somehow) you’ve missed it, the new £8m Change4Life TV advert is a cartoon timeline of man’s relationship with food. A journey that begins with ...

As the Welsh Government launches a drive to help men improve their health, the Change4Life scheme has drawn up a series of simple steps, which don’t mean abandoning everything you enjoy As the Welsh ...

The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. One of the key changes advised is to swap full sugar cola and other ...

Following a very successful taster session during Adult Learner’s Week, a group of carers from Durham and Chester-le-Street Carer’s Support decided that they would like to know more about how to cook ...

The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the ...

Diabetes UK – one of the parties behind the new Change4Life print ad – has told MCV that it has been left ‘surprised’ by the video games industry’s reaction to the promotion. Andy James, Director of ...

ELSPA has announced that following consultation with the UK's Department for Health, Wii Fit Plus will become the first videogame to be allowed to use the National Health Service's Change4Life ...