Creative Production Elements Driving Better Advertising In The AI Era

The speed and scale AI offers have shifted many creative workflows, putting more emphasis on thinking, judgment and ...

GetHookd Launches AI Ad Generator for Creative Production at Scale

GetHookd has launched an AI Ad Generator that enables marketing teams to research, create, test, and organize Meta ad ...
adexchanger

NBCU Wants To Standardize The Pain Of Creative Ad Delivery

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...
adexchanger

Creative IDs Are Coming – Here’s What To Expect

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...
MediaPost

Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...
MM&M

Meta launches complete AI creative ad ecosystem

Meta has announced a series of new updates, creating a complete end-to-end AI-powered ad ecosystem. Announced at Cannes Lions 2026, Meta is introducing an end-to-end creative solution for AI-enabled ...

Shirofune Launches New Patent-Pending Feature “Creative Timeline” for Its Advertising Automation Platform

Shirofune debuts AI-powered analysis feature that lets marketers intuitively track performance across all creative campaigns in one placeEL SEGUNDO, Calif., Aug. 05, 2026 (GLOBE NEWSWIRE) -- Shirofune ...
Search Engine Land

7 best AI ad creative tools, for beginners to pros

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...
Business Wire

Ad-Lib.io Accepted into Google Ads Creative Partner Program

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a next-generation Creative Management Platform for marketers at the world’s largest brands, today announced it has been accepted into the ...
Business Wire

Creative Ad Agency Mischief @ No Fixed Address Honored with Multiple Agency of the Year Awards as its Unprecedented Rise Shakes Marketing Industry to its Core

NEW YORK--(BUSINESS WIRE)--Creative agency Mischief @ No Fixed Address is sending shockwaves through the marketing world by earning an unprecedented series of accolades and growing at a rate the ...
Phys.org

The impact of creative strategy on advertising elasticity

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases ...