For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to the new ...

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially, however, the ...